Mercy Ojima Longpoe

STYLISTIC ANALYSIS OF LANGUAGE USE IN NIGERIAN TV ADVERTS

This study investigates the stylistic and linguistic techniques employed in Nigerian television commercials, focusing on their role in audience engagement, cultural representation, and brand messaging. By analyzing a purposively selected sample of 10 commercials across diverse industries, the research explores how advertisers navigate the interplay...

SYSTEMIC FUNCTIONAL GRAMMAR IN NIGERIAN MULTILINGUAL CONTEXTS: MEANING-MAKING AND SOCIOCULTURAL COMMUNICATION IN NIGERIAN ENGLISH AND INDIGENOUS LANGUAGES

This study investigates the universality of Systemic Functional Grammar (SFG) within Nigerian multilingual contexts, analyzing its capacity to account for meaningmaking in Nigerian English (NigE) and indigenous languages. Grounded in Halliday's SFG framework and the Sapir-Whorf Hypothesis, the research employs a tripartite analysis of 45 linguistic...