Rufina Tuamyil Betzoom

ROLE OF CORPORATE REPUTATION DIMENSIONS ON THE LOYALTY OF CUSTOMERS OF HOUSEHOLD PRODUCTS IN PLATEAU STATE

Understanding customer loyalty in a competitive business environment like Nigeria is critical hence the need to establish relevant predictors to it. Several empirical studies confirm the role of corporate reputation (CR) on customer loyalty (CL) however, there is a limited literature on the contributions of the dimensions of CR on CL. This study hy...