Ayuba John Ramadan

PUBLIC RELATIONS PRACTICE IN NIGERIA AND THE IMPERATIVES OF QUALITY BRAND IMAGE FOR GOOD GOVERNANCE AND ACCOUNTABILITY

Good governance on its own cannot operate in an atmosphere that is devoid of accountability. Good governance is anchored on truth, openness, justice and equity, without which its tenets cannot but exist. The study was aimed at analyzing the need for a robust brand image for ministries, departments, agencies and organisations alike to engender publi...