Research Article

Media as a Tool for Boosting Commercial Agriculture for Nation Building in Nigeria

MWANSAT S. S1*, OGBA E. L2
1 Department of Mass Communication, University of Jos.
2 Department of Mass Communication, Federal University
* Corresponding author: seth4nooky@gmail.com
Published: Dec, 2017
DOI: 10.67862/hjjgs.2017.n5s68si2
Pages: 103-113

Abstract

This paper explores the usage of the media in enhancing commercial agriculture in Nigeria as a means of boosting the Nigerian economy for nation building. The media is perhaps the most veritable instrument in enhancing the growth of any developing country. It has long been credited with the ability to simultaneously reach a heterogeneous audience with the power to change attitudes, instill the spirit of patriotism, shape lives of citizens, encourage hard work and resilience in nation building. The dwindling of Nigeria's economy due to the instability of crude oil prices in the international market has forced the country to look  inwards if it must build a strong and virile nation. This emerging stride in the country's economic development has caused a review of the Agricultural sector with evolving media programs that are information base, seeking to address the information needs of farmers in order to move agriculture in Nigeria to a commercial level so as to revive the economy and to trigger growth and development. The paper is anchored on the development media theory. This study shows that the media is an important part of every nation's development.

References

  1. Abbas, M., Lodhi, T.E., Bashir, A. & Mahmood, M. A. (2008). Dissemination of wheat production technologies and interface of out-reach efforts with farmers. Journal of Agricultural Research, 46(1). Available at: www.jar.com.pk/display prods.asp.
  2. Abbas, T., Pervez, M. A., Balal, R. M., Shehid, M. A., & Bajwa, A. (2011). Mass Media has Significant Role to Play in Agiculture. Agri Hunt.
  3. Abbas, M. Sheikh, A.D., Muhammad, S. and Ashfaq, M. (2003). Role of electronic media in the adoption of agricultural technologies by farmers in the central Punjab- Pakistan. Int. Journal of Agri.Biol., (5): 22–5.
  4. Agbamu, J.U. (2006). Essentials of agricultural communication in Nigeria (pp. 90-93). Lagos: Malthouse Press.
  5. Agboola, A. T. (2000). Rural information supply and Nigerian agricultural libraries. Rural Libraries, 20(2), pp. 29-37.
  6. Alam, M.K., & Haque A. (2014). Contribution of television channels in disseminating agricultural information for the agricultural development of Bangladesh: A Case Study. University of Nebraska-Lincoln: (e-journal) Libraries1-7-2014.
  7. Ani, A., Undiandeye, U. C. & Anogie, D. A. (1997). The role of mass media in agricultural information in Nigeria.Educational Forum, 3 (1), pp. 80-85.
  8. Asemah, E.S. (2011). Mass media in the contemporary society. Jos: Maktol Press.
  9. Ayegba, O., & Ikani, D. I. (2013). An impact assessment of agricultural credit on rural farmers in Nigeria. Research Journal of Finance and Accounting, 4(18).
  10. Baxter, W. (1989) "Bank Interchange of Transactional Paper: Legal and Economic Perspectives," Journal of Law and Economics, 26: 541-588.
  11. Boyfield, K. (2013). Commercial agriculture: cure or course? Malaysian and African Experience Contrasted: IED Discussion paper. Retrieved from http://iea. org. uk/wp.../07/ccpaper_commercial%20 agriculture_ web_updatedpdf.
  12. Buren, E.D. (2000). Cultural aspects of communication for development. Trans: Falsafi, S. Tehran Iran: IRIB Press.
  13. Chukwu, C. O. (2015). The dynamics of communication in agricultural development: The case study of the South-Eastern State of Nigeria. International Journal of Agricultural Extension and Rural Development Studies, 1(2), 1-17.
  14. Dominick, J. R. (2013). The dynamics of mass communication (12th Edition). University of Georgia, Athens: McGraw-Hill
  15. Harris, P.J.C., A.W. Browne, H.R. Barrett and K. Cadoret. (2001). Facilitating the Inclusion of the Resource-Poor in Organic Production and Trade: Opportunities and Constraints Posed By certification. Coventry: DfID/HDRA.
  16. Hussain, M. (1997). Mass Media. In: R.A. Memon, & E. Basir (eds.), Extension methods. National Book Foundation: Islamabad.
  17. Iwena, O. A. (2007). Essential agricultural science for senior secondary school. Ogun: Tonad Ltd.
  18. Kaye, D. (1995). The importance of information. Library Management, 16 (5), www.emerald insight.com
  19. Mohammad, R.N, Salleh,M.D, & Hasbullah, A.H. (2010)."Radio as an Educational Media: impact on agricultural development." The Journal of South East Asia Research Centre for communication and Humanities,Vol-2.2010,pp.13-20.
  20. Chapman, R., Blench, R., Kranjac-Berisavljevic', G. and Zakariah, A.B.T. (2003). Rural radio in agriculture extension: The example of vernacular radio programs on soil and water conservation in N. Ghana. Agricultural Research and Extension Network (AgREN). Network Paper No. 127.
  21. Nazari, M., & Hasbullah, A. (2008). Farmers' approach and access to information and Communication technology in the efficient use of modern irrigation methods. Europ. J.Sci. Res.,(EJSR), 21(1), 38-44.
  22. Nazari MR, Hasbullah AH, Parhizkar S, Shirazi A, Marioriad R (2009). The impact of visuals: Using Television program to transform environmental health concepts to people. J. Appl. Sci., (JAS), 8(2): 2619-2624.
  23. Nazari MR, Hassan (2011). Farmers' approach and access to information and communication technology in the efficient use of modern irrigation methods. Europ. J. Sci. Res., (EJSR), 21(1): 38-44.
  24. NEEDS (2004 March).National economic empowerment and development strategy, NigeriaMarch 2004.
  25. Nwachukwu, I. (2003). Extension communication. In: Nwachukwu, I. and G. Onuekwusi (eds), Agricultural Extension and Rural Sociology. Snaap Press. Enugu.
  26. Opara, U. N. (2008). Agricultural information sources used by farmers in Imo State, Nigeria, information development. 24 (4), pp. 289-295. SAGE Publications.
  27. Osuala, E.C. (2001). Introduction to research methodology (3rd Edition). African First Publication.
  28. Padre, S., Sudarshana, P. & Tripp, R. (2003). Reforming Farm Journalism: The experience of Adike Parthrike in India. Agricultural Research and Extension Network (AGREN) Network Paper No. 128. P: 10. ODI (Overseas Development Institute) London.
  29. Rahman, M. G. (1999). Communication Issues in Bangladesh, Har-Anand Publication: India.
  30. Stefano, L.A., Hendriks, S. L., Stilwell, C. and Morris, C. (2005). Printed Information Needs of Small-Scale Organic Farmers in Kwazulu-Natal. Libri, pp. 55: 56-66. Available at: www. librijournal.org/pdf/005- 1pp56-66.pdf.
  31. Van den Ban, A. W., & Hawkins, H. S. (1996). Agricultural Extension (p. 96). London: Blackwell Sciences Ltd.
  32. World Bank (2010). Fadama III rural agriculture project fast becoming a household name in Nigeria July 28, 2010. Available in worldbank.org/projects/P096 572/third-national-fadama-development-projectfadama III.
  33. Wikipedia (2017). List of Bangladeshi Television and Radio Channels. Available at: www.en. wikipedia. org/wiki/List_of_Bangladeshi_television_and_rad io_channels
  34. Nakabugu, S, B. (2001). The role of rural radio in agricultural and rural development translating agricultural research information into messages for farm audiences. Programme of the workshop in Uganda, 19 February 2001.
How to Cite

S, M. S., & L, O. E. (2017). Media as a Tool for Boosting Commercial Agriculture for Nation Building in Nigeria. Humanity - Jos Journal Of General Studies, 9(1), 103-113. https://doi.org/10.67862/hjjgs.2017.n5s68si2

M. S. S, and O. E. L, "Media as a Tool for Boosting Commercial Agriculture for Nation Building in Nigeria," Humanity - Jos Journal Of General Studies, vol. 9, no. 1, pp. 103-113, December 2017. doi: 10.67862/hjjgs.2017.n5s68si2

Share this article:
Facebook X / Twitter LinkedIn
Download PDF View Full Text (PDF) Back to Articles